Netflix says password-sharing crackdowns caused more signups than cancellations

Netflix says its password-sharing crackdown is working. In its second quarter earnings report posted on Wednesday, the streamer said it saw the addition of 5.9 million subscribers globally.

The company says the “cancel reaction” was low in response to its password sharing crackdown, and that it’s “seeing healthy conversion of borrower households into full paying Netflix memberships,” as well as “the uptake of our extra member feature.” Netflix also says it will start to address password-sharing in all its remaining countries.

The launch of Netflix’s ad-supported has pushed out the streamer’s cheapest ad-free plan in the US, UK, and Canada. While those already signed up for the $9.99 per month plan can continue to use it, new members will have to pick from Netflix’s other plans, which now only include the $6.99 / month ad-supported tier, the $15.49 / month standard plan, and the $19.99 / month premium plan.

The Hollywood writers and actors strike will also make it harder for Netflix to push out new content. Shows like Stranger Things, Big Mouth, Emily in Paris, The Sandman, and more have halted production amidst the strike. The Alliance of Motion Picture and Television Producers, which represents media companies like Netflix, still hasn’t budged on the protections that writers and actors want in their contracts.

Source

Netflix says its password-sharing crackdown is working. In its second quarter earnings report posted on Wednesday, the streamer said it saw the addition of 5.9 million subscribers globally. The company says the “cancel reaction” was low in response to its password sharing crackdown, and that it’s “seeing healthy conversion of…

Leave a Reply

Your email address will not be published. Required fields are marked *