LG says the microwave’s display provides “an immersive entertainment experience” that’ll surely prevent the onset of buyer’s remorse at having overpaid for a potential advertising machine centrally located in your kitchen. And when paired with LG’s oven, it “conveniently shows the cooking progress of dishes in the range, eliminating the need to bend down and check the oven manually.”

In 2023, LG announced plans to transform its hardware-based business into a platform-based service model that continuously generates profits. In September, the company started displaying full-screen ads on its idle televisions.

The company’s second-generation Signature lineup of Wi-Fi appliances continues the tradition of putting a giant transparent OLED “Instaview” touchscreen on its fridge, alongside smaller LCDs on its washer and dryer. LG’s Signature displays can be used to operate the local appliance, access entertainment, and control devices in the LG smart home.

The announcement follows Samsung recently announcing a wider variety of display choices on its home appliances, ranging from 4.3 inches all the way up to 32 inches. It’s all part of the company’s strategy to put “screens everywhere,” instead of easy-to-use buttons and dials that rarely fail and are cheap to replace.

LG hasn’t announced any prices, countries of availability, or shipping dates for its new Signature lineup of appliances. But we’ll surely learn more when everything is demonstrated at the giant CES show which kicks off on January 7th in Las Vegas.