I want to see Apple, Samsung, and Google make phone cameras exciting again
Last week I got embroiled in a conversation with TechRadar’s Mobile Computing team and others, including tech journalism luminary Lance Ulanoff, about which phone is the best at photography.
Naturally, the iPhone 17 Pro, Google Pixel 10 Pro, and Samsung Galaxy S25 Ultra came up in conversation, along with their predecessors, and the ‘color science’ and image processing those brands lean on.
Now, if you want a semblance of cohesion of opinion and testing, do check out the selection of the best camera phones, primarily curated by Senior Editor Philip Berne. But go into that article knowing that one’s preference for photos can vary which phone comes out on top in their eyes.
In short, cameras on the flagship phones have generally gotten so good for their sensor size, it’s hard to really decide which is objectively best; there’ll pretty much always be a subjective preference.
On one hand, this is great, as it means you can’t really go wrong with a pick on any of our best phones. Equally, it makes things a little bit boring.
No more phoneing it in
I’m of a tech journalist vintage who remembers when each new smartphone generation offered a solid step up in camera quality, initially starting with upping the megapixel count and then moving more into image signal processing and computational photography.
But these days, I’d say if you’ve purchased an iPhone, Galaxy, Pixel, or OnePlus flagship-grade phone in the past few years, you’re not going to be disappointed. And while I’ve not used them in a while, I’ve heard plenty of positive rumblings around the cameras on recent Oppo and Xiaomi phones.
So this has got me thinking and somewhat pining for the day when there were big camera upgrades and big differences in photo results; I want to feel more excited about the camera capabilities and features of new phones, rather than see the tiniest difference in sharpness or detail when one really punches into the pixels of a photo.
Staff Writer Jamie Richard’s coverage of the Oppo Find X9’s detachable zoom lens is a rare example of a phone brand really pushing the line for mobile cameras; it’s not exactly practical, but it’s different and could be of genuine utility for some people who aren’t yet willing to shell out on one of our picks for the best cameras.
Speaking of Oppo, I remember the microscope lens of the Oppo Find X3, which I really enjoyed using both for creative photos and as a bit of a techie party trick to show off – snapping shots of the woven jean fibers and other materials at a microscopic level was genuinely fun.
Sadly, there’s not really a push for such wild cameras anymore, with Samsung even dialing back the 10x optical zoom of the secondary telephoto camera on its Galaxy S23 Ultra to 5x with the Galaxy S24 Ultra and the S25 Ultra.
And while the Fusion Camera system of the iPhone 17 Pro Max puts out impressive photos, it’s really a clever blend of software and what I’d say is the natural conclusion of finally moving all cameras to 48-megapixel sensors. Hardly a bouquet of innovation and creativity.
So I want future phones to go off the beaten path and have some more wild camera features; how about polarizers to cut out glare from reflective surfaces, a combination of hardware and software that filters out man-made light when shooting the sky at night, or more modular camera systems that actually work.
While there are more software modes for cameras than ever before, I want to see the blend of sensors, lenses, and digital processing to really make phone cameras more interesting and exciting than simply another shot to be fired in the increasingly redundant iPhone versus Android debate.
Fingers crossed for something special with the Samsung Galaxy S26…
What do you reckon? Are phone cameras boring these days? Have your say in the comments below.
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Last week I got embroiled in a conversation with TechRadar’s Mobile Computing team and others, including tech journalism luminary Lance Ulanoff, about which phone is the best at photography. Naturally, the iPhone 17 Pro, Google Pixel 10 Pro, and Samsung Galaxy S25 Ultra came up in conversation, along with their…
