Category: Growth Marketing
5 companies doing growth marketing right
Mark Spera Contributor What do all companies, regardless of industry, say they want? Growth. Lighting-fast, continuous growth. The good news is you can quickly learn which growth marketing strategies work by studying other companies’ success and adapting it to your own business. Most technophiles remember Dropbox’s referral program — the…
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5 questions startups should consider before making their first marketing hire
Jamie Viggiano Contributor Jamie Viggiano is the chief marketing officer at FUEL Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” This is (by far) the most common question I’ve received since starting as Fuel’s CMO, and for good…
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Don’t panic: ‘Algorithm updates’ aren’t the end of the world for SEO managers
Eli Schwartz Contributor Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. More posts by this contributor In uncertain times, jump start your SEO How startups can use Amazon’s SEO best practices to dominate new shopping verticals…
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3 strategies for elevating brand authority in 2021
Amanda Milligan Contributor Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. More posts by this contributor 6 reasons why reporters aren’t interested in your content marketing 2 strategies…
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Customer advisory boards are a gold mine for startup brand champions
Yousuf Khan Contributor Yousuf Khan is a partner at Ridge Ventures. Prior to joining Ridge, he was the first CIO of Automation Anywhere, CIO and Vice President of Customer Success at cloud-based AI platform Moveworks, as well as CIO of Pure Storage, Qualys and Hult International Business School. As a…
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The best investment every digital brand can make during the COVID-19 pandemic
Steve Tan Contributor Steve Tan is a Singapore-based serial entrepreneur and full-stack digital marketer with over 14 years of hands-on experience who is also the CEO and founder of Super Tan Brothers Pte. Ltd, which operates e-commerce, software, logistics, marketing, educational and investment companies around the globe. Intuitively, stores that…
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