When you are the founder of a young startup, it is always very hard to gauge the right amount of effort to dedicate to
Growth Marketing
Tips for managing growth across iOS updates
“I’ve seen startups spend thousands of dollars inefficiently as a result of not having optimal signal in their paid acquisition campaigns. I’ve also spent
Demand Curve: How to get social proof that grows your startup
When people are uncertain, they look to others for behavioral guidance. This is called social proof, which is a physiological effect that influences your
Marketers should plan for more DIY metrics as iOS 15 nears
Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in
5 things you need to win your first customer
Bryan Dsouza Contributor Bryan Dsouza leads product marketing at Grammarly, and previously led various product management and product marketing roles across B2C and B2B
In growth marketing, signal determines success
Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various
Data remains a vital part of the marketing world
“One of the biggest things that brands struggle with is figuring out attribution, and how you continue to spend money even though you may
Extra Crunch roundup: Cohort analysis, YC Demo Day recaps, building your supply chain
The ongoing fintech revolution continues to level the playing field where legacy companies have historically dominated startups. To compete with retail banks, many newcomers
Making a splash in the marketing world
“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders,
Growth roundup: Mail privacy protection and growth marketing beyond the tactics
“Email impacts marketing strategy and enables better overall business success. It’s the lifeblood of an effective multichannel campaign,” says Melissa Sargeant, CMO at Litmus.