Category: Growth Marketing
The MKT1 interview: Growth marketing in 2021, hiring versus outsourcing, and more
Emily Kramer and Kathleen Estreich are the founders of of MKT1, a strategic marketing firm that does much more than just marketing. As we mentioned the last time we spoke with the company, it offers a plethora of services ranging from marketing consulting and organizing recruiting and mentoring workshops to…
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Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative
“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. “For Airbnb, that may be the number of nights booked;…
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Growth marketing roundup: SEO for 2021, pitch tactics, reviews and more
Google favors large sites more than ever, basically because it is trying to avoid providing misinformation in our polarized age. But sometimes the small sites have key new information — like the content that your startup is trying to share with the world. How can you stand out in the right…
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How pitch training can help startups get their story right
When you hire a marketing consultant, you don’t necessarily expect to wind up discussing your life purpose. Yet, that is what Spanish marketing expert and entrepreneur Alex Barrera often ends up doing with startup founders who hire him to help improve their pitch. They think they are going to get…
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How we got 75% more e-commerce orders in a single A/B test for this major brand
Jasper Kuria Contributor Jasper Kuria is the managing partner of CRO consultancy The Conversion Wizards and is the founder of Capital & Growth, an e-commerce education site. More posts by this contributor 79% more leads without more traffic: Here’s how we did it Pioneer Square Labs’ Greg Gottesman on the…
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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more
One might think that a short week due to a U.S. holiday calls for a short weekly recap, but we have plenty to share about growth marketing from our coverage over the week. With the help of your recommendations, this week we were able to interview Peep Laja and Lucy…
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