Category: Advertising Tech
Extra Crunch roundup: Klaviyo EC-1, micromobility’s second wave, UiPath CFO interview, more
Origin stories are satisfying because we already know the hero will overcome the odds — and in doing so, they’ll reveal their core strengths. This week, we published a four-part series about how Klaviyo co-founders Andrew Bialecki and Ed Hallen bootstrapped their startup into an e-commerce marketing automation platform now…
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Building customer-first relationships in a privacy-first world is critical
Travis Clinger Contributor Travis Clinger is SVP, head of addressability and ecosystem at LiveRamp, a data connectivity platform safely moving data through the pipes connecting most every brand, tech platform, publisher and advertiser on the open internet. Jeff Nienaber Contributor Jeff Nienaber is senior director, global audience ads at Microsoft…
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Holler raises $36M to power ‘conversational media’ in your favorite apps
Holler, described by founder and CEO Travis Montaque as “a conversational media company,” just announced that it’s raised $36 million in Series B funding. You may not know what conversational media is, but there’s a decent chance you’ve used Holler’s technology. For example, if you’ve added a sticker or a…
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Daily Crunch: Google starts testing its cookie alternative
Google tries out new ad targeting technology, PayPal adds cryptocurrency support and Substack raises additional funding. This is your Daily Crunch for March 30, 2021. The big story: Google starts testing its cookie alternative Google announced today that it has begun rolling out a new technology called Federated Learning of…
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With $62.5M in debt financing, Road Runner Media puts digital ads behind commercial vehicles
If Southern California-based Road Runner Media succeeds, you’ll start seeing a lot more ads while you’re driving. That’s because the startup is placing digital screens on the back of technicians’ vans, delivery vehicles, buses and other commercial vehicles. Those screens can show both ads and serve as a brake light…
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Spotify to launch Spotify Audience Network, an audio ad marketplace
Spotify provided more details today about how it plans to monetize its investments in podcasts. The company said it’s launching a new audio advertising marketplace, the Spotify Audience Network, which will allow advertisers to reach listeners across Spotify’s own Originals and Exclusives, as well as podcasts via Megaphone and creation…
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