Category: Advertising Tech
Extra Crunch roundup: SaaS founder salaries, break-even neobanks, Google Search tips
Usually, a teacher who grades students on a curve is boosting the efforts of those who didn’t perform well on the test. In the case of cloud companies, however, it’s the other way around. As of Q1 2021, startups in this sector have median Series A rounds around $8 million,…
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Facebook’s entry into VR advertising isn’t going too well
Facebook’s efforts to bring advertising to the Oculus virtual reality platform it has spent billions of dollars building out doesn’t seem to be off to a great start. The company announced last week that they were planning to roll out their first in-game ads inside the title “Blaston” from the…
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Perspectives on tackling Big Tech’s market power
The need for markets-focused competition watchdogs and consumer-centric privacy regulators to think outside their respective ‘legal silos’ and find creative ways to work together to tackle the challenge of big tech market power was the impetus for a couple of fascinating panel discussions organized by the Centre for Economic Policy…
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Google won’t end support for tracking cookies unless UK’s competition watchdog agrees
Well this is big. The UK’s competition regulator looks set to get an emergency brake that will allow it to stop Google ending support for third party cookies, a technology that’s currently used for targeting online ads, if it believes competition would be harmed by the depreciation going ahead. The…
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Don’t panic: ‘Algorithm updates’ aren’t the end of the world for SEO managers
Eli Schwartz Contributor Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. More posts by this contributor In uncertain times, jump start your SEO How startups can use Amazon’s SEO best practices to dominate new shopping verticals…
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Twitter to begin pilot testing Fleet ads starting today
Ads are coming to Twitter’s version of Stories, known as Fleets. The company announced today it will began pilot testing Fleet ads in the U.S., which will bring full-screen, vertical format ads to Twitter for the first time, allowing it to better compete with the vertical ads offered across social…
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