Tips for managing growth across iOS updates

“I’ve seen startups spend thousands of dollars inefficiently as a result of not having optimal signal in their paid acquisition campaigns. I’ve also spent

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Marketers should plan for more DIY metrics as iOS 15 nears

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in

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4 ways to leverage ROAS to triple lead generation

Xiaoyun TU Contributor Xiaoyun TU is the global director of demand generation at Brightpearl, a leading retail operating system. She is passionate about setting

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Creative adtech is on the cusp of a revolution, and VCs should take note

Casey Saran Contributor An ad tech veteran who has logged time at Google and The Rubicon Project (now Magnite), Casey Saran is co-founder and

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Use creative automation software to amp up your brand’s lower-funnel assets

Miha Mikek Contributor Miha Mikek is the CEO and co-founder of creative automation company Celtra. With the holiday season around the corner, growth marketers

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After years of inaction against adtech, UK’s ICO calls for browser-level controls to fix ‘cookie fatigue’

In the latest quasi-throwback toward ‘do not track‘, the UK’s data protection chief has come out in favor of a browser- and/or device-level setting

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TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data

TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new

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Audio out-of-home advertising is reinventing personalization

Paul Brenner Contributor Paul Brenner is the chief strategy officer and president of audio out-of-home at Vibenomics, a location-based advertising and audio experience company

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Demand Curve: Questions you need to answer in your paid search ads

Stewart Hillhouse Contributor Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives

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How we got 75% more e-commerce orders in a single A/B test for this major brand

Jasper Kuria Contributor Jasper Kuria is the managing partner of CRO consultancy The Conversion Wizards and is the founder of Capital & Growth, an

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