The Apple Car crash
It appears we’re never going to get a ride in the Apple Car. After a decade of work, seemingly countless strategies, and a reported $10 billion invested, Apple appears to be out of the automotive business. Back in 2014, at the top of the self-driving hype cycle and when electric cars seemed poised to take over in no time, it seemed so simple. But it rarely works out the way you’d think.
On this episode of The Vergecast, we chat about the Apple Car era. What we knew, what we didn’t, why Apple wanted to build a car in the first place, why Jony Ive and Tim Cook took a fake car ride with a fake Siri guiding the way, and whether there might have been another harebrained project more worth Apple’s time and resources. (Here’s a hint: it’s a screen. Maybe the biggest one you have.)
After that, The Verge’s Lauren Feiner joins the show to talk about this week’s Supreme Court hearing in which two cases came together in a debate about free speech, content moderation, the First Amendment, and exactly how big a newspaper YouTube would be. Then, we all do a lightning round of tech news, talking AI diversity and AI pins and why all of TikTok is suddenly strangely quiet.
If you want to know more about the topics we discuss in this episode, here are a few links to get you started, beginning with the Apple Car:
And our lightning round picks:
It appears we’re never going to get a ride in the Apple Car. After a decade of work, seemingly countless strategies, and a reported $10 billion invested, Apple appears to be out of the automotive business. Back in 2014, at the top of the self-driving hype cycle and when electric…
Recent Posts
- Nearly every Kindle is steeply discounted at Best Buy
- How to connect your Ring doorbell camera to your smart TV
- Tesla Robotaxis go to Florida
- ‘$3.7B lost to deepfakes’ — Why social media is the perfect launchpad for AI fraud
- Best Buy takes up to $500 off Apple tech in its latest sale — I’ve picked the 10 best deals on MacBooks, iPads, Apple Watches, and AirPods
Archives
- July 2026
- June 2026
- May 2026
- April 2026
- March 2026
- February 2026
- January 2026
- December 2025
- November 2025
- October 2025
- September 2025
- August 2025
- July 2025
- June 2025
- May 2025
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023