Tag: online advertising
It’s still easy to find coronavirus mask ads on Facebook
Ads for face masks are still appearing on Facebook, Instagram and Google, according to a review of the platforms carried out by the Tech Transparency Project (TTP). This despite pledges by the platforms that they would stamp out ads which seek to profit from the coronavirus pandemic. Facebook said on…
Read More
Use accelerated retargeting to increase conversions
Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor Anomalous data can lead to growth opportunities How…
Read More
Adtech giant Criteo is being investigated by France’s data watchdog
Adtech giant Criteo is under investigation by the French data protection watchdog, the CNIL, following a complaint filed by privacy rights campaign group Privacy International. “I can confirm that the CNIL has opened up an investigation into Criteo . We are in the trial phase, so we can’t communicate at…
Read More
TV advertising didn’t die, it just moved online
The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As the massive $35 billion in advertising revenue captured by YouTube and Instagram in the last quarter indicated, online advertising around…
Read More
Google’s Vint Cerf voices support for common criteria for political ad targeting
Google VP Vint Cerf has voiced support for a single set of standards for Internet platforms to apply around political advertising. Speaking to the UK parliament’s Democracy and Digital Technologies Committee today, the long time Googler — who has been chief Internet evangelist at the tech giant since 2005 —…
Read More
Break-even ads can generate free brand awareness
Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor Anomalous data can lead to growth opportunities How…
Read More