Tag: online advertising
Twitter to begin pilot testing Fleet ads starting today
Ads are coming to Twitter’s version of Stories, known as Fleets. The company announced today it will began pilot testing Fleet ads in the U.S., which will bring full-screen, vertical format ads to Twitter for the first time, allowing it to better compete with the vertical ads offered across social…
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EU to review TikTok’s ToS after child safety complaints
TikTok has a month to respond to concerns raised by European consumer protection agencies earlier this year, EU lawmakers said today. The Commission has launched what it described as “a formal dialogue” with the video sharing platform over its commercial practices and policy. Areas of specific concern include hidden marketing,…
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A new YouTube feature will make its connected TV ads more shoppable
YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with…
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Building customer-first relationships in a privacy-first world is critical
Travis Clinger Contributor Travis Clinger is SVP, head of addressability and ecosystem at LiveRamp, a data connectivity platform safely moving data through the pipes connecting most every brand, tech platform, publisher and advertiser on the open internet. Jeff Nienaber Contributor Jeff Nienaber is senior director, global audience ads at Microsoft…
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APKPure app contained malicious adware, say researchers
Security researchers say APKPure, a widely popular app for installing older or discontinued Android apps from outside of Google’s app store, contained malicious adware that flooded the victim’s device with unwanted ads. Kaspersky Lab said that it alerted APKPure on Thursday that its most recent app version, 3.17.18, contained malicious…
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Shopalyst aims to make e-commerce advertising more effective
Indian startup Shopalyst has officially launched a new platform that it calls the Discovery Commerce Cloud, which it says can help retailers take full advantage of digital advertising. Co-founder and CEO Girish Ramachandra told me that Shopalyst was created to allow for “one seamless journey for the shopper” across advertising…
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