Tag: EC Column

5 ways AI can help mitigate the global shipping crisis

Ahmer Inam Contributor Ahmer Inam is the chief artificial intelligence officer (CAIO) at Pactera EDGE. He has more than 20 years of experience driving organizational transformation. His experience includes leadership roles at Nike Inc., Wells Fargo, Sonic Automotive and Cambia Health Solutions. With the fourth quarter now upon us, every…

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Early-stage brands should also unlock the power of influencers

Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor In growth marketing, creative is the critical X factor They’ve made waves on every screen and have been sponsored by…

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How to hire and structure a growth team

Everyone at an organization should own growth, right? Turns out when everyone owns something, no one does. As a result, growth teams can cause an enormous amount of friction in an organization when introduced. Growth teams are twice as likely to appear among businesses growing their ARR by 100% or…

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Online retailers: Stop trying to beat Amazon

Kenny Small Contributor Kenny Small is vice president SAP and Enterprise at Qualitest Group, the world’s leading AI-powered quality engineering company. Brick-and-mortar stores forced to close due to pandemic lockdowns had to quickly pivot to an online-only model. Understandably, newcomers to the digital retail scene found themselves behind the curve…

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Founders must learn how to build and maintain circles of trust with investors

Matt Cohen Contributor Founder and managing partner at Ripple Ventures, Matt Cohen is a business operator turned early-stage investor. Tony Conrad Contributor Having founded about.me and Sphere (both acquired by AOL), Tony brings founder and startup leadership expertise to his partner role at True. Many VCs tout their mentorship and…

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5 factors founders must consider before choosing their VC

Kunal Lunawat Contributor Kunal Lunawat is the co-founder and managing partner of Agya Ventures, a venture capital firm focused on proptech, travel, hospitality and the future of the built world. Though 2021 is far from over, it’s already witnessed a record level of venture capital activity in the technology sector.…

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