Tag: EC Column
Growth tactics that will jump-start your customer base
Jenny Wang Contributor Jenny Wang is a principal investor at Neo and co-host of the “Techsetters” podcast. Five years ago, the playbook for launching a new company involved a tried-and-true list of to-dos. Once you built an awesome product with a catchy name, you’d try to get a feature article…
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More companies should shift to a work-from-home model
Karl Laughton Contributor Karl Laughton is president & COO of Insightly, which makes scalable CRM software that enables companies to go beyond transactions and grow lasting customer relationships. Nearly three in 10 employees (29%) would quit their job if they were told they were no longer allowed to work remotely,…
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Audio out-of-home advertising is reinventing personalization
Paul Brenner Contributor Paul Brenner is the chief strategy officer and president of audio out-of-home at Vibenomics, a location-based advertising and audio experience company creating memorable in-store experiences for shoppers. Do you remember the first time you received a personalized ad? Perhaps you discussed a product with a friend, and…
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Disaster recovery can be an effective way to ease into the cloud
Jeff Ton Contributor Jeff Ton is the founder of Ton Enterprises and strategic IT adviser to InterVision, a leading strategic service provider and premier consulting partner in the Amazon Web Services (AWS) Partner Network (APN). Operating in the cloud is soon going to be a reality for many businesses whether…
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‘The tortoise and the hare’ story is playing out right now in VC
Marc Schröder Contributor Marc is the managing partner of MGV, focusing on working with world-class entrepreneurs in tech. The unprecedented liquidity that has entered the venture market in the past year has spurred several trends that require VCs to adapt to a more competitive environment where startup founders have far…
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3 lies VCs tell ourselves about startup valuations
Scott Lenet Contributor More posts by this contributor Is there a creed in venture capital? Analyzing the spectrum of corporate innovation from R&D to VC I’m frequently asked by journalists whether I think venture capital valuations are too high in the current environment. Because the average venture capital fund returns…
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