Tag: column
In freemium marketing, product analytics are the difference between conversion and confusion
Jeremy Levy Contributor Jeremy Levy is CEO and co-founder of Indicative, a product analytics platform for product managers, marketers and data analysts. A serial entrepreneur, Jeremy co-founded Xtify, acquired by IBM in 2013, and MeetMoi, a location-based dating service sold to Match.com in 2014. More posts by this contributor Enterprises…
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Winning enterprise sales teams know how to persuade the Chief Objection Officer
Oren Yunger Contributor Oren Yunger is an investor at GGV Capital, where he leads the cybersecurity vertical and drives investments in enterprise IT, data infrastructure, and developer tools. He was previously chief information security officer at a SaaS company and a public financial institution. More posts by this contributor 6…
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3 strategies for elevating brand authority in 2021
Amanda Milligan Contributor Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. More posts by this contributor 6 reasons why reporters aren’t interested in your content marketing 2 strategies…
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Fintech companies must balance the pursuit of profit against ethical data usage
Richard Steggall Contributor Australia native Richard Steggall is the CEO of Urban FT, a New York-based fintech company. He has more than two decades of experience in fintech, capital growth, mergers & acquisitions and strategic IPO advisory. Financial institutions are falling behind the tech curve in delivering on the convenience…
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4 strategies for deep tech startups recruiting top growth marketers
Jessica Li Contributor Jessica is on the growth marketing team at Zageno, a multivendor, online marketplace for life science products, and is head of content at Elpha, a Y Combinator-backed community of 40,000+ women in tech. More posts by this contributor How and when to build marketing teams at deep…
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Use today’s tech solutions to meet the climate crisis and do it profitably
Bertrand Piccard Contributor Bertrand Piccard initiated the Solar Impulse Foundation after his history-making flight around the world in a solar-powered plane. Fueled only by the rays of the sun, his flight proved that existing methods and technologies can provide clean energy and solutions that protect the environment in a profitable…
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