Sony teases upcoming Airpeak drone, taking its camera smarts airborne Sony Airpeak
Sony makes some of the best full-frame mirrorless cameras and compact cameras in the business, but the Japanese electronics giant has revealed it plans to take its photography tech to the skies via a new range of drones.
Sony has today officially announced that it will be entering the drone market, unveiling a new business division called Airpeak that will be officially launched in the first half of 2021.
According to the announcement made on the company’s Japanese website, Airpeak will “support the creativity of video creators to the fullest extent possible”, indicating Sony is angling to take on the competition from the likes of DJI and Parrot.
Details about the Airpeak brand and products are currently very thin on the ground, except that the drones will be based on “3R technology”. That doesn’t seem to be a new proprietary tech, but marketing-speak that stands for “reality, real-time and remote”. At this stage, all we really have to go on is a short cryptic teaser video with no hard information.
[embedded content]
Considering Sony’s prowess in cameras, we’re expecting the manufacturer’s upcoming drones to offer similar technology, but it will need to surpass what the best DJI drones can currently offer in order to tempt aerial photographers and video makers away.
It seems that’s a task Sony is willing to tackle, with the Airpeak mission statement on the website stating, “Bringing together the technologies we have built up so far, we will transform the realm of the sky into an endless creative space from an unprecedented free perspective.”
That also likely indicates that Airpeak will be a consumer-oriented brand, especially since Sony already has an enterprise drone division called Aerosense specializing in surveying, mapping and capturing live events.
We’re excited to see if Airpeak can develop into a class-leading brand, but the consumer drone market is notorious to make headway into – take a look at the GoPro Karma as a prime example.
Hopefully Sony has had to face some hard lessons with its mobile business as well, which should hopefully ensure the success of Airpeak. And we’ll bring you all the developments as they unfold.
Sony makes some of the best full-frame mirrorless cameras and compact cameras in the business, but the Japanese electronics giant has revealed it plans to take its photography tech to the skies via a new range of drones. Sony has today officially announced that it will be entering the drone…
Recent Posts
- TikTok and Universal Music Group end feud with new agreement
- Amazfit’s new low-cost wearable packs in a big display and 26 days of battery life
- As Questions Swirl Around Tesla’s Superchargers, the Race Is On to Fill the Power Gap
- Asus won’t say if the ROG Ally’s SD card reader will ever be truly fixed
- Quordle today – hints and answers for Thursday, May 2 (game #829)
Archives
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- December 2011