Variety reports that Showtime streaming subscribers have begun receiving notices that they will no longer be able to access the platform after April 30th. Going forward, subscribers will have to sign up for the $11.99 per month Paramount Plus with Showtime plan. Paramount Global announced its intentions to shutter the Showtime platform last year after also rebranding the traditional Showtime network as ”Paramount Plus with Showtime.”

Though this whole renaming process has been awkward, Paramount’s following through on its plan to fully subsume the Showtime brand. And while you’ll still be able to access Showtime’s old offerings, it’s hard not to feel like the distinct network that created them is gone.