SEMRush adds PR-as-a-service PR-as-a-Service
The online visibility management and content marketing platform SEMrush is expanding into the world of PR-as-a-service with its recently announced acquisition of the PR SaaS startup Prowly.
Warsaw-based Prowly, whose previous investors include IQ Partners, Internet Ventures and Bluerank, has enabled companies of all sizes to publish more than 75,000 stories to data through its media database of more than 1m journalists and influencers.
The startup also offers CRM functionality, custom-tailored online newsrooms, email campaigns and sophisticated PR analytics to its clients who include Spotify, LG, ASUS, Vimeo and other top global brands. Prowly also has one of the highest ratings for digital PR vendors on G2 and Capterra.
Currently the company is cash flow break even at over $1m in annual recurring revenue (ARR) and its year over year ARR growth is in the triple digits with the majority of new revenue coming from the US and Western Europe.
Prowly acquisition
In a press release announcing the deal, chief strategy officer at SEMrush Eugene Levin explained that the company had been following Prowley’s rise for the past several years before it finally decided to make an offer, saying:
“We had Prowly on our radar for several years, and once we saw that they could generate international traction, we decided to make an offer. The Prowly team has demonstrated strong execution thus far and we are excited to help them continue scaling globally. At a time when businesses are struggling to break through the noise and in-person meetings are rarely possible, digital PR platforms like Prowly bring more value than ever. Integrations with SEMrush can help Prowly users understand the SEO value of their PR activities. Further, we expect to add SEMrush content marketing tools to Prowly, offering users enhanced PR measurement capabilities and the ability to understand their overall brand health online.”
Once the acquisition is complete, Prowly will continue to operate as a stand-alone brand. However, it will also be tightly integrated into the SEMrush ecosystem.
Additionally, Prowly CEO Joanna Drabent and CPO Sebastian Przyborowski will continue in their current roles.
The online visibility management and content marketing platform SEMrush is expanding into the world of PR-as-a-service with its recently announced acquisition of the PR SaaS startup Prowly. Warsaw-based Prowly, whose previous investors include IQ Partners, Internet Ventures and Bluerank, has enabled companies of all sizes to publish more than 75,000…
Recent Posts
- Strava is finally adding Dark Mode, AI analytics, family plans and more
- Strava will add AI, dark mode, and night heatmaps
- The printer company, that makes a camera, prints one more edition
- Threads starts testing a TweetDeck-like feed of real-time posts
- Google’s accessibility app Lookout can use your phone’s camera to find and recognize objects
Archives
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- December 2011