Samsung Galaxy Unpacked
Samsung Galaxy Unpacked is the tech giant’s biannual launch event for its flagship devices — think Galaxy smartphones, watches, earbuds and more.
It takes place roughly at the start of every year and then midway through — typically January and July, but some have been in February/August instead; indeed, its first event in 2026 was in February.
The first event of the year is where we meet the flagship S-series smartphones — this year, it unveiled the S26, S26 Plus and S26 Ultra, while the second one tends to be focused on its foldables: the Galaxy Flip and Fold series. Buds, Watches and other devices such as XR headsets can appear at either. These days, you can also expect a lot of AI chat at both.
The next Unpacked takes place this week: Wednesday, July 22 to be precise. We’ll be covering it all live from the event in London, and you can follow it below.
Samsung Galaxy Unpacked is the tech giant’s biannual launch event for its flagship devices — think Galaxy smartphones, watches, earbuds and more. It takes place roughly at the start of every year and then midway through — typically January and July, but some have been in February/August instead; indeed, its…
