Roku buys Nielsen tech to better target ads on traditional TV
Roku has purchased Nielsen’s Advanced Video Advertising unit, which will change the way ads are served on its platform. The streaming hardware-maker now owns Nielsen’s video automatic content recognition technology and dynamic ad insertion (DAI) syst…
Source
Roku has purchased Nielsen’s Advanced Video Advertising unit, which will change the way ads are served on its platform. The streaming hardware-maker now owns Nielsen’s video automatic content recognition technology and dynamic ad insertion (DAI) syst… Source
