Pushy checkout screens are helping ‘tipflation’
Tipping is an age-old American debate. How much do you pay and when? Is it a choice or an obligation? Generally, tech has at least made it easier over the years. Smartphones made it a breeze for friends to whip out a calculator to figure out tip and split the bill. And now, checkout screens everywhere, from in-person stores to delivery apps, have added buttons designed to make it easier for you to tip.
That’s convenient, until it’s not. According to a new Pew Research Center report, tipping culture in America has seen a shift in recent years. Seventy-two percent of Americans say tipping is expected in more places than five years ago. Not all of that is tech-related, but it’s hard to deny the role checkout screens have in tipflation. Even the Pew Research report notes the practice of tipping “is undergoing significant structural and technological changes,” including “the expansion of digital payment platforms and devices that encourage tipping.”
On days I go to the office, I occasionally treat myself to a latte at a local coffee shop. It’s all good, until I’m paying. A part of me dies at the fact a small latte is now around $9 in Manhattan. The anxiety seeps in when, after I’ve tapped my card against the terminal, it asks me how much I want to tip — 20 percent, 25 percent, and a higher number that I’ve blocked from my memory. There’s an option to not tip or to enter a custom tip, but those are smaller, and pressing those buttons fills me with anxiety that I’m a bad person.
Most recently, a finance bro behind me sighed because I was taking too long to figure out the custom tip interface. I ended up pressing the 25 percent button in a social anxiety-induced panic. Or $11.25. At that price, I regretted the latte, and in my head, I heard Suze Orman’s specter haranguing me for having my millennial treat.
Self-service kiosks occasionally ask me if I want to tip, too. The audacity to even ask is staggering. And even if most people pick “no tip” in that scenario, muscle memory and social programming may mean someone accidentally does tip.
How much of these tip prompts actually goes to the people you intended to tip?
Screens make all this easy partly because it cuts out the math. You just press a button that automatically adds on a percentage or, sometimes, a dollar amount. It’s all built into the regular flow of checking out, and you don’t have to rummage through your wallet to add to the tip jar. The thinking — whether it’s about how much you can afford or how it affects your total — is meant to go out the window. It’s similar to online or in-app shopping — just press the button and move on.
It’s common knowledge that service workers generally prefer direct tips — either handed to them or sent via Venmo. But where does that fit now that cashless payment options and checkout tip prompts are more commonplace? It’s very easy for a business to add these checkout screens to their systems and to set the lowest “easy” option at a price that may be higher than you want to give. They also often make it harder for you to choose an alternative to the preset options. On these screens, the “no tip” or custom options are either smaller or lower down on the menu. And while no one is forcing you to do anything, there’s a gentle persuasion happening that doesn’t always feel right. With DoorDash, if you don’t pre-tip, you now get a warning that your food may be delayed. That makes sense if you view tipping to be an obligation rather than a choice — but for those who view tipping as a reward for good service, it can feel like extortion, too.
Wherever possible, I still try to tip in cash. At my local ice cream shop, it warmed my heart this past summer to stick my dollar in a jar labeled “Help me fund my study abroad to Italy.” It felt a lot better than a digital prompt.
Tipping is an age-old American debate. How much do you pay and when? Is it a choice or an obligation? Generally, tech has at least made it easier over the years. Smartphones made it a breeze for friends to whip out a calculator to figure out tip and split the…
Recent Posts
- You don’t need to spend a fortune on good audio — these 20 headphones under AU$100 have hundreds of 5-star user reviews
- Nintendo confirms it will sell a new Switch 2 with replaceable battery in the EU
- Apple begins requiring age verification for App Store use in Texas
- The co-creator of Scavengers Reign is working on a new show for Netflix
- Apple is bringing age verification to Texas this week
Archives
- June 2026
- May 2026
- April 2026
- March 2026
- February 2026
- January 2026
- December 2025
- November 2025
- October 2025
- September 2025
- August 2025
- July 2025
- June 2025
- May 2025
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023