“The decision to rebrand the company as Aylo, comes in response to the need for a fresh start and a renewed commitment to innovation, diverse and inclusive adult content, and trust and safety,” the post reads. “The new brand identity will be implemented across all company communications, marketing materials and digital platforms.”

The company is now blocking states with laws that limit access to its websites, and the new name may be meant to help divorce the company from its problematic past. Aylo specifically wants us to know that its new name has no meaning at all — at least, not yet. “You won’t find ‘Aylo’ in a dictionary,” the company writes in an unsigned statement.