Peacock is raising prices across its streaming plans once again, with the company’s cheapest ad-supported Select tier going from $7.99 to $8.99 / month, as reported earlier by Variety. The Premium plan with ads is increasing from $10.99 to $12.99 / month, while the ad-free Premium Plus plan is getting the biggest hike, jumping from $16.99 to $19.99 / month.

The price change goes into effect on August 18th for new or returning subscribers, and affects the streamer’s annual plans as well. Existing subscribers will see the price change on their next billing date on or after September 17th. Peacock has steadily hiked its prices over the past few years, with the streaming service last issuing a $3 increase in July 2025.