OpenAI has a new version of the Sora AI video generator that it launched at the end of last year, and it’s arriving today alongside a new social video app, also called Sora, for iPhones. The currently invite-only app resembles TikTok with a feed of videos you can shuffle through. But instead of encouraging people to stitch together duets, it asks you to record short videos that anyone can spin into new AI-generated deepfakes — with your consent.

In a briefing with reporters on Monday, employees called it the potential “ChatGPT moment for video generation.” The Sora app is currently only available to US and Canada users, with other countries set to follow, and when someone receives access, they also get four additional invites to share with friends. There’s no word on when an Android version might be released.

Sora users can give their friends — or, if they’re feeling bold, everyone — permission to create “cameos” with their own likeness using the new video model, which is dubbed Sora 2. The person whose likeness is being generated is a “co-owner” of that end result, OpenAI employees said, and they can delete it or revoke access to others at any time. Like TikTok, OpenAI’s Sora app allows you to interact with other videos and trends using a “Remix” feature, but it only allows for the generation of 10-second videos for now.

OpenAI currently has a lot of restrictions on generating videos of public figures, but that may not be the case forever, according to the briefing with reporters. Currently, “public figures can’t be generated in Sora unless they’ve uploaded a cameo themselves and given consent for it to be used,” OpenAI wrote in a release accompanying the announcement. “The same applies to everyone: if you haven’t uploaded a cameo, your likeness can’t be used.” OpenAI employees also said it’s currently “impossible to generate” X-rated or “extreme” content via the platform.