OpenAI has hired three former Patreon execs to anchor its product strategy for creators. After starting the creator subscription platform 13 years ago, co-founder and technology chief Sam Yam announced on X that he’s joining OpenAI to lead Creator Product. He’s also bringing Patreon’s former product head Drew Rowny and engineering head Shannon Ma with him on the new venture, both of whom stepped down in the past few weeks.

“We’re going to build together with Creators at OpenAI and share early access to a new set of tools that I think will be critically valuable to Creators and their communities,” Yam said in his announcement. “Pay attention to OpenAI DevDay next week! I’m becoming active today (and experimenting with some innovative early tools here!)”

Bringing key Patreon execs on board suggests that OpenAI is exploring ways to enter the creator monetization business, given Patreon effectively set the blueprint for the creator-subscription economy as we know it. Losing Yam is another blow for Patreon, which recently announced an extensive update roadmap to overhaul its user features after laying off 20 percent of its staff in January.