OnePlus 10 could launch early – except you won’t be able to buy it
We’re not going to name names, but certain tech companies have a habit of launching smartphones in China months ahead of a global launch – and rumors suggest the OnePlus 10 will follow suit, too.
We recently heard that the OnePlus 10 Pro could land in January or February, but following on from this, big-name leaker Max Jambor tweeted an image of a timeline saying ’10 Pro CN January/February’ and ’10 Pro Global March/April’.
The meaning is clear: the OnePlus 10 unveiling near the beginning of the year, that we heard about recently, will be just for the Chinese market, while the full global launch is set for later in the year.
It’s not clear why Jambor is specifying the Pro model of OnePlus 10, when you’d assume both handsets would launch together – but as the top-end and more exciting model of the family, we often hear rumors about the 10 Pro that also refer to the 10.
OnePlus is a Chinese company, but unlike some other tech brands from the country it generally doesn’t launch its mobiles in China before anywhere else. This would be a change of pace for the brand, if this leak is correct.
Analysis: why this kind of launch doesn’t always work
When tech brands delay global launches for months after the Chinese one, we often see consumer interest wane in the interim period – at least for western audiences, though obviously it doesn’t make a difference for Chinese ones.
Take, for example, the Xiaomi Mi 11. It was unveiled in China in late December 2020, but only got a global launch in February 2021 – but because we all already knew what the phone was like after the first event, not as many people tuned in for the latter one.
Phone launches seem to be much more popular when the device is launched worldwide at once – this is what previous OnePlus launches have been like, and is likely why the big-name launches like the iPhone and Samsung Galaxy each year are so anticipated.
So by staggering its launches – either for the OnePlus 10 Pro, or for all members of the family – we might find buyers aren’t as interested in March or April when the global launch takes place.
We might find this rumor turns out to be bogus – we hope this is the case – but we’ll have to wait to find out.
We’re not going to name names, but certain tech companies have a habit of launching smartphones in China months ahead of a global launch – and rumors suggest the OnePlus 10 will follow suit, too. We recently heard that the OnePlus 10 Pro could land in January or February, but…
Recent Posts
- Zuckerberg says it will take Meta years to make money from generative AI
- Quordle today – hints and answers for Thursday, April 25 (game #822)
- NYT Strands today — hints, answers and spangram for Thursday, April 25 (game #53)
- Threads wants to let you wipe your old posts away
- Somehow This $10,000 Flame-Thrower Robot Dog Is Completely Legal in 48 States
Archives
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- December 2011