Netflix tests a TikTok-style feed for kids
This week, Netflix’s iOS app is starting a test of a new feed for kids that’s designed to show short clips taken from its library of children’s content, Bloomberg News reports. The “Kids Clips” feature uses a similar interface to TikTok or Instagram Reels in an attempt to surface child-friendly content. But while competing services are primarily formatted for viewing in portrait, Kids Clips’ videos are designed to be viewed in landscape.
Kids Clips joins a similar feature Netflix launched to promote its comedy content earlier this year called “Fast Laughs.” Both features have a similar aim: to promote Netflix’s content using short clips similar to what users are already watching on social media. A screenshot of the Kids Clips interface shared by Bloomberg shows a shortcut for adding a title to a watch later list.
Netflix has cited TikTok as a major competitor in past earnings reports, suggesting these features are aimed at stealing time away from the service by focusing on more short-form content.
However, while competing social networks are criticized for sucking away hours of users’ time, Bloomberg News reports that Kids Clips limits the amount of clips users can watch in a single sitting to 10 to 20 clips. It sounds like a sensible limitation in light of the younger audience the feature is designed for.
Kids Clips is launching this week in markets including the US, Canada, Australia, Ireland, and Spanish-speaking Latin America. There’s no word on if or when the feature may come to Android.
Disclosure: The Verge is currently producing a series with Netflix.
This week, Netflix’s iOS app is starting a test of a new feed for kids that’s designed to show short clips taken from its library of children’s content, Bloomberg News reports. The “Kids Clips” feature uses a similar interface to TikTok or Instagram Reels in an attempt to surface child-friendly…
Recent Posts
- X-Men ‘97 didn’t have to go that hard
- This smart smoker makes barbecuing indoors a breeze
- Sugar’s big twist was more than a gimmick
- Logitech Casa Pop-Up Desk Review: A Cute Portable Workstation
- Scientists have created an ultra resistant storage solution that can resist temperatures of 1100°F — shame that it will only be available in megabyte capacities for a foreseeable future
Archives
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- December 2011