Netflix’s advertising business more than doubled its advertising revenue to $1.5 billion from 2024 to 2025 — and it’s on track to keep growing. “We expect that [advertising] business to roughly double again in ‘26 to about $3 billion,” Netflix co-CEO Greg Peters said during an earnings call on Tuesday, hours ahead of its live viewer voting-enabled Star Search event. “We’re making good progress, and the opportunity ahead of us is massive.”

The jump comes as Netflix’s ad-supported streaming subscription continues to grow, with the company’s $7.99 per month plan reaching more than 94 million people each month as of May 2025. Netflix aims to launch more AI-powered tools for advertisers this year, building on the format that allows companies to blend their ads with scenes from the streaming service’s shows and movies. Peters adds that the company plans to roll out “interactive video ads” in the second quarter of this year, too.