Netflix admits it used generative AI in a big sci-fi hit to cut costs
Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs.
“That VFX sequence was completed 10 times faster than it could have been completed with traditional VFX tools and workflows,” Sarandos said during the call. “Also, the cost of it just wouldn’t have been feasible for a show in that budget.”
Sarandos said the creative team behind The Eternaut used AI to generate a scene of a building collapsing in Buenos Aires. “We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper,” Sarandos added.
In May, the streaming service revealed a new AI-powered search feature on mobile that lets users find shows or movies using conversational phrases, like “something funny and upbeat,” or “stories about dancers.” Netflix also said it will use AI to blend ad breaks with the platform’s shows and movies — for example, allowing advertisers to display their product in front of a Stranger Things-inspired background.
Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools…
Recent Posts
- 30% Off Canon Promo Codes | June 2026
- Steam Machine and Steam Frame are coming ‘this summer’
- Valve says it’s ready to launch the Steam Machine this summer
- Best Buy slashes up to $400 off Apple tech in a limited-time sale — get AirPods, MacBooks, iPads and Apple Watches from $99.99
- The Instagram Plus subscription has officially launched
Archives
- June 2026
- May 2026
- April 2026
- March 2026
- February 2026
- January 2026
- December 2025
- November 2025
- October 2025
- September 2025
- August 2025
- July 2025
- June 2025
- May 2025
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023