Nanoleaf is best known for its colorful smart home lighting. But at CES 2025, it’s expanding into new territory: beauty tech. Specifically, a $149.99 LED face mask.

The Nanoleaf LED Light Therapy Face Mask is made of medical-grade materials and has received FDA Class II device certification. (This doesn’t mean the FDA has given Nanoleaf’s mask a stamp of approval; it just means this is a moderate-risk device that meets FDA safety standards.) It has seven different modes for specific concerns, based on color. Those include white, red, blue, purple, yellow, cyan, and green.

This isn’t anything we haven’t seen before. These types of at-home masks are massively popular among skincare enthusiasts to address a range of issues like acne, fine lines, and uneven skin tone, as well as boost collagen production. LED light therapy is also a treatment offered by dermatologists and estheticians.

That said, you should keep in mind there’s a definite difference between the light therapy you get at the dermatologist and at-home gadgets like this. The ones used by medical professionals are usually stronger. Plus, while red, blue, and near-infrared light therapy has been cleared by the FDA, other colors haven’t. In this case, the Nanoleaf mask’s Class II certification is more of a sign that the company has put in the effort to ensure a degree of safety.

In any case, when you think about it, it makes sense that Nanoleaf might be interested in this market. After all, what’s an LED Light therapy mask but a smart bulb by another name?

The LED Light Therapy Face Mask is available now for preorders.