Apple’s new plan to comply with the European Union’s tech regulations has already drawn criticism from Epic Games CEO Tim Sweeney and Spotify. Now Microsoft is weighing in with its own concerns, calling the App Store changes in the EU “a step in the wrong direction.”
Microsoft says Apple’s new App Store rules are ‘a step in the wrong direction’
Apple has proposed a new Core Technology Fee for apps that want to operate on third-party app stores in the EU. It will require developers using third-party app stores to pay €0.50 for each annual app install after 1 million downloads. Apple will also still take a 17 percent commission from the developers who choose to use third-party payment processors.
“Apple’s new policy is a step in the wrong direction,” says Xbox president Sarah Bond in a post on X. “We hope they listen to feedback on their proposed plan and work towards a more inclusive future for all.”
Bond is now responsible for overseeing all of Microsoft’s Xbox platform and hardware work, just as the company is hoping to launch its own Xbox mobile store. Microsoft has been quietly building a mobile Xbox store that may launch as soon as this year. The Xbox mobile store is designed as an alternative to Apple and Google’s mobile gaming store dominance, and it will rely on content from Activision Blizzard like Call of Duty: Mobile and Candy Crush Saga — two hugely popular mobile games published by Activision and King, respectively.
Microsoft Gaming CEO Phil Spencer previously discussed the potential for the Xbox mobile store last year, referencing the EU’s Digital Markets Act as a “huge opportunity” for Microsoft.
Spotify has also accused Apple of “extortion” with this new App Store tax, and calls on the EU regulators to take action. The European Commission says it will issue a response to Apple’s changes when the regulations officially go into effect in March, and it promises “strong action” if Apple’s “proposed solutions are not good enough.”
Microsoft’s reaction to Apple’s latest policy changes could also spell trouble for a potential Xbox Cloud Gaming app on iOS. Apple opened the App Store to cloud gaming services last week, at the same time that it announced its new App Store policies for EU markets. “Developers can now submit a single app with the capability to stream all of the games offered in their catalog,” Apple wrote in a blog post.
Nvidia, Microsoft, and other cloud gaming providers haven’t reacted to Apple’s acceptance of cloud gaming services. We’re still waiting to hear if Apple’s changes are enough to convince these providers to publish iOS apps for their services.
Apple’s new plan to comply with the European Union’s tech regulations has already drawn criticism from Epic Games CEO Tim Sweeney and Spotify. Now Microsoft is weighing in with its own concerns, calling the App Store changes in the EU “a step in the wrong direction.” Apple has proposed a…
Recent Posts
- Buying your dad a tech gift or gadget for Father’s Day? You may want to wait until Prime Day, if possible
- Which Amazon Fire Stick do I need? A simple guide to the key differences
- Stellar Blade’s slick-looking sequel is officially called Blood Rain
- How much data does your favorite messaging app collect? New study shows 90% of messaging apps now include AI that puts privacy at risk
- Super Yooka-Laylee Kart looks like an old-school Mario Kart for the modern age
Archives
- June 2026
- May 2026
- April 2026
- March 2026
- February 2026
- January 2026
- December 2025
- November 2025
- October 2025
- September 2025
- August 2025
- July 2025
- June 2025
- May 2025
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023