Massive Fitbit sale is live – shop the 4 best deals available today

That time has come around again when fitness goals are top of mind for many. While the start of a new year is an arbitrary milestone to kick off a new regime, a clean slate can make it easier to take that first step and build a new exercise habit. Clearly aware of this, Fitbit has launched new deals across several of its smartwatches and fitness trackers – with some down to record-low prices.

For beginners who don’t want to spend too much at this stage, you can comfortably start with the entry-level Fitbit Inspire 3 for $69.95 at Amazon US or £69 at Amazon UK. It’s a good basic option if you want to join Ruth in her experiment to try 10,000 steps per day instead of the gym.

However, if your budget stretches a little further, it could be wise to go for the latest Fitbit Charge 6, as this brand-new fitness tracker is a smart, lightweight, and capable device. It’s currently well-priced at $129.95 in the US and the cheapest it’s ever been in the UK at £109.

Meanwhile, exercise and wellbeing enthusiasts will want to consider the Fitbit Sense 2 for $199.95 at Amazon US or £179 at Amazon UK. This is the manufacturer’s most advanced smartwatch, with all the stress-management tools, sleep-tracking capabilities, and detailed health-monitoring tech you’d expect from a premium device.

Best Fitbit deals in the US

Best Fitbit deals in the UK

All of these devices come with a six-month Fitbit Premium membership, which provides extra insights into your body’s daily readiness score, detailed sleep analysis, mindfulness sessions to reduce stress, and pre-recorded workouts for you to do at home.

Whether you want a basic and affordable tracker for your workouts or an advanced smartwatch with more in-depth health monitoring features to nudge you towards your fitness goals in 2024, you are spoilt for choice today. You can also check out TechRadar’s Get Fit for 2024 hub for more ideas and inspiration.


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That time has come around again when fitness goals are top of mind for many. While the start of a new year is an arbitrary milestone to kick off a new regime, a clean slate can make it easier to take that first step and build a new exercise habit.…

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