I’ve reviewed OLED TVs for a decade, and these are the holiday deals worth buying

It seems hard to believe, but OLED TV technology has already been with us for a decade. The first OLED TV that I reviewed was a 55-inch Samsung with a curved screen that could display 3D movies and cost $9,000 – ouch! Like today’s OLED models, it had incredible contrast owing to its impossibly deep-seeming blacks, and was twice as bright as the plasma TVs it superseded.

Today’s best OLED TVs are available in much larger screen sizes than that 55-inch Samsung, and new flagship models incorporate tech advances that provide nearly four times the brightness. Just as important, they are considerably less expensive, with 55-inch sets selling for under $1,500. 

Although LG and Sony have been the main brands selling OLED TVs in the US during much of the last decade, Samsung re-entered the game in 2022 with QD-OLED, a high-performance variant on the display tech that can be found in both the company’s S95C flagship and the S90C, our pick for best TV in the TechRadar Choice Awards 2023. You’ll find both those models in this year’s Christmas sales, along with top OLED TVs from LG and Sony. If you’re planning to treat yourself to one of the best TVs this holiday season, the OLED TV deals I’d recommend are listed below.

Not in the US? Scroll down for the best OLED TV deals in your region.

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It seems hard to believe, but OLED TV technology has already been with us for a decade. The first OLED TV that I reviewed was a 55-inch Samsung with a curved screen that could display 3D movies and cost $9,000 – ouch! Like today’s OLED models, it had incredible contrast…

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