Instagram’s musical photo carousels are a lot like TikTok’s Photo Mode
Instagram now lets you add music to photo carousels. Unveiled in partnership with pop star Olivia Rodrigo to promote her single “bad idea right?”, the feature allows you to pick licensed music to soundtrack your slideshows. In addition, the company announced that you can create Collabs with up to three co-authors and post audience-response prompts to Reels.
The carousel soundtracking feature adds a missing piece already found in TikTok’s Photo Mode, launched last year. “Whether you’re sharing a collection of summer memories with friends or moments from your camera roll, you can now add music to your photo carousels,” Instagram wrote in a blog post today. “Building off our launch of music for feed photos, anyone can add a song to capture the mood and bring their carousel to life.”
Also announced today, Instagram Collabs adds the ability to invite up to three friends (up from one) to help co-author feed posts, carousels or reels. The platform says each contributor’s audience will see the content (perhaps hinting that it could be a handy way for influencers to benefit from each other’s followings) and will feature on each account’s profile grid. In addition, the company says private profiles can still start posts / reels and invite collaborators as long as they follow the private account.
Instagram also updated how the Add Yours sticker works. When a creator adds the new Add Yours prompt to a Reel and followers contribute content as a response, the creator can now highlight their favorite posted replies for all their followers to see. “With the Add Yours sticker, a creator or artist can invite their followers to join in on a fun prompt or challenge they create on Reels, and then hand-pick their favorite submissions to celebrate their fans’ creativity.” It essentially sounds like a way to use the human social desire to connect with high-status figures (especially celebrities like Rodrigo) to build engagement for creators and the platform as a whole.
Finally, Instagram noted that it’s bringing its music library “to more countries over the coming weeks,” although it hasn’t yet announced specific nations or dates. However, it did mention that Instagram is partnering with Spotify in Mexico and Brazil to showcase 50 of the most popular songs on Instagram Reels on the music platform’s Reels Music Chart.
This article originally appeared on Engadget at https://www.engadget.com/instagrams-musical-photo-carousels-are-a-lot-like-tiktoks-photo-mode-174008037.html?src=rss
Instagram now lets you add music to photo carousels. Unveiled in partnership with pop star Olivia Rodrigo to promote her single “bad idea right?”, the feature allows you to pick licensed music to soundtrack your slideshows. In addition, the company announced that you can create Collabs with up to three…
Recent Posts
- Good riddance, WH-XB910N: Sony’s confusing product names are going away
- Sony’s 2024 Dolby Atmos soundbar range has arrived – here’s what you need to know
- Netflix’s Sweet Tooth returns for season 3 in June
- Security flaw in top SSH client could let hackers recover cryptographic private keys
- Stability AI is giving more developers access to its next-gen text-to-image generator
Archives
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- December 2011