Here’s how Instagram recommends the content you see


Instagram users have long theorized about how “the algorithm” works to rank content on the platform and why some users’ posts seem less visible than others. Now, Instagram is opening up the hood on its recommendation system to explain why you see certain posts — at least partially.
In a blog post, the company breaks down its ranking system by where a user will encounter content: the main feed, Stories, the Explore page, and Reels. There are countless pieces of information companies like Instagram use to predict what users will want to see and interact with, and there’s not one singular, all-knowing algorithm that drives recommendations. Unsurprisingly, it says a good portion of data used for ranking content comes from users themselves.
Stories, for example, are ranked in part by how often a user views an account’s updates and whether you interact with others via sending DMs or liking a Story. Instagram also tries to assess your relationship with an account, like whether someone is a family member or friend.
Reels recommendations pull in similar user data — Instagram says that what a user has liked, saved, shared, or interacted with informs what they’ll be shown next. Instagram is a little more explicit in how this shakes out: the company specifically points to the likelihood that a user will reshare a video, watch it to completion, like it, or click on the audio page as predictions. The visuals and audio used in videos as well as information about the person who shared it, like followers or engagement levels, also play a part in ranking Reels.
Whether these tools actually work, though, is questionable: some studies have suggested that user settings to fine-tune a recommendation system barely work.
Instagram users have long theorized about how “the algorithm” works to rank content on the platform and why some users’ posts seem less visible than others. Now, Instagram is opening up the hood on its recommendation system to explain why you see certain posts — at least partially. In a…
Recent Posts
- Is it quantum-resistant? Researchers create ‘uncrackable’ encryption system by pairing AI and holograms produced by laser
- Zoox robotaxi hands on: safe, but lagging
- Nvidia is investigating reports of crashes plaguing RTX 5090 and 5080 GPUs, with possible driver issues maybe hitting RTX 4000 models too
- This Forgotten Nintendo Switch Game Can Level Up Your Workouts
- This new open source collaboration tool makes working with your colleagues even easier
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010