Apple announced its new iPhone 17 lineup during its “Awe dropping” event on Tuesday. As expected, the company introduced the iPhone 17, the flagship iPhone 17 Pro, and a bigger iPhone 17 Pro Max. There’s also a new addition to the lineup this year: the slimmed-down iPhone Air, which features a 6.5-inch ProMotion display and measures at just 5.6mm thick.
Here’s everything you need to know about preordering the 2025 iPhone lineup
Beyond the Air’s slimmer design, Apple’s latest iPhone lineup features a number of notable updates. The standard iPhone 17 now features a larger 6.3-inch display with ProMotion and an adaptive refresh rate of up to 120Hz. Meanwhile, the Pro model has returned to an aluminum build while adding the biggest battery of any iPhone yet. The iPhone Air and Pro models have a lot in common, including having a “plateau” bump on the back, which Apple says creates additional space for internal components, like a larger battery.
The iPhone 17, 17 Pro, 17 Pro Max, and Air start at $799, $1,099, $1,199, and $999, respectively, with preorders beginning Friday, September 12th, and shipments set to arrive the following Friday, September 19th. Below, you’ll find more information about each new device, along with where you can place a preorder. We’ll update this post as carrier promotions roll in.
Where to preorder the iPhone Air
The iPhone Air finally made its debut after months of rumors. It’s Apple’s thinnest iPhone ever at 5.6mm thick, and features a 6.5-inch ProMotion display and a refresh rate of up to 120Hz. Apple says the design is its “most durable” yet, with a ceramic shield that encloses a titanium frame on both sides (also found in the iPhone 17 Pro). The device also sports a single 48MP fusion camera, along with an A19 Pro processor and Apple’s in-house C1X modem. Despite its thinner design, Apple says the Air features “all-day battery life,” with up to 27 hours of video playback, or 40 hours when the $99 iPhone Air MagSafe battery is attached.
You’ll be able to preorder the iPhone Air at Apple alongside the other models on Friday, September 12th, with the launch set to follow on Friday, September 19th. The Air starts at $999 with 256GB of storage, and goes all the way up to $1,399 for the 1TB model.
$999
The iPhone Air is Apple’s thinnest iPhone yet at 5.6mm, featuring a 6.5-inch ProMotion display, a 48MP fusion camera, and an 18MP front camera with Center Stage support. It also boasts the most Apple-designed chips in an iPhone: the A19 Pro, N1, and C1X.
Where to preorder the iPhone 17
The iPhone 17 is Apple’s latest entry-level smartphone. Like last year’s release, it borrows many of its best features from the previous-generation Pro line, including a larger 6.3-inch 120Hz ProMotion display. The device also features a new A19 processor and a dual 48MP fusion camera system that has a main camera and an ultrawide camera. A new 18MP Center Stage front camera features a square sensor, allowing users to take high-quality landscape-mode selfies without having to rotate their phone.
The phone is available in five colors (black, lavender, mist blue, sage, and white) and features a starting storage of 256GB. The iPhone 17 is set to launch on Friday, September 19th, with preorders beginning Friday, September 12th at Apple for $799 with 256GB of storage or $999 with 512GB of storage.
$799
The standard iPhone 17 has a 6.3-inch ProMotion display that can reach 3,000 nits of peak brightness, an A19 chip, and a 48MP dual camera system. It also features an 18MP Center Stage selfie camera with a square sensor, allowing users to take landscape selfies while holding the device vertically.
Where to preorder the iPhone 17 Pro and Pro Max
The iPhone 17 Pro and 17 Pro Max look different than last year’s Pro models. While they keep the same 6.3-inch and 6.9-inch displays, respectively, Apple has made a few tweaks to the design. One of the first things you’ll probably notice is the plateau camera bump on the back, which houses a trio of 48MP fusion cameras. Both devices also boast an upgraded 18MP selfie camera with support for Center Stage, and a more powerful A19 Pro processor inside. The Pro models feature larger batteries than before, too, with the 17 Pro Max delivering the best battery life ever in an iPhone, according to Apple.
The iPhone 17 Pro and 17 Pro Max launch alongside the non-Pro models on Friday, September 19th. The smaller Pro starts at $1,099 with 256GB of storage, while the 17 Pro Max starts at $1,199 with 256GB of storage, with preorders beginning Friday, September 12th. For the first time ever, Apple is offering a 2TB configuration of the 17 Pro Max for $1,999. You can nab a preorder for the 17 Pro from Apple; the 17 Pro Max is also available for preorder at Apple.
$1099
The iPhone 17 Pro features a 6.3-inch OLED panel with a 120Hz refresh rate, and it’s powered by an A19 Pro chip. It features a 48MP triple camera system, plus a new “plateau” bar on the back, which Apple says creates additional space for internal components, including a larger battery.
$1199
The larger iPhone 17 Pro Max sports a 6.9-inch OLED screen and the best battery life ever in an iPhone. It has most of the same features as the smaller iPhone 17 Pro, though, but offers storage up to 2TB — a first in the iPhone line.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Apple announced its new iPhone 17 lineup during its “Awe dropping” event on Tuesday. As expected, the company introduced the iPhone 17, the flagship iPhone 17 Pro, and a bigger iPhone 17 Pro Max. There’s also a new addition to the lineup this year: the slimmed-down iPhone Air, which features…
