Greg Joswiak replaces Phil Schiller as head of Apple marketing
Apple’s longtime marketing chief, Phil Schiller, is stepping into a slightly smaller role after decades with the company. Schiller is dropping his role as senior vice president of worldwide marketing, but he’ll remain in charge of the App Store and Apple Events. Greg Joswiak, previously the head of product marketing, will take over Schiller’s former position as Apple’s overall marketing leader.
Marketing is a huge role inside of Apple that goes beyond simply advertising products, so this marks a significant change within the company. As Apple puts it, the marketing division is “responsible for Apple’s product management and product marketing, developer relations, market research, business management, as well as education, enterprise, and international marketing.” Joswiak has been in Apple leadership roles for more than two decades, and he’s led Apple’s worldwide product marketing for the last four years.
Developing…
Apple’s longtime marketing chief, Phil Schiller, is stepping into a slightly smaller role after decades with the company. Schiller is dropping his role as senior vice president of worldwide marketing, but he’ll remain in charge of the App Store and Apple Events. Greg Joswiak, previously the head of product marketing,…
