Google DeepMind is assembling a new team of artificial intelligence researchers to develop “world models” that can simulate physical environments. The initiative will be led by Tim Brooks, a former co-lead for OpenAI’s Sora project who joined DeepMind in October to work on Google’s video generation and world simulators.

World models are a relatively new development within AI that could serve a variety of purposes, such as creating real-time interactive media environments for video games and movies, and realistic training scenarios for robots and other AI systems. It’s also part of Google’s push to achieve an artificial general intelligence system, or AGI, before its competitors.

“DeepMind has ambitious plans to make massive generative models that simulate the world,” Brooks announced in an X post on Monday. Brooks included two open job listings for research engineers and scientists who will help to advance AI “world models” capable of simulating real-world scenarios by solving problems around training “at massive scale,” curating training data, and studying how they can be integrated with multimodal language models.

“We believe scaling pretraining on video and multimodal data is on the critical path to artificial general intelligence,” DeepMind said in the job descriptions. “World models will power numerous domains, such as visual reasoning and simulation, planning for embodied agents, and real-time interactive entertainment.”

The race to be the first to declare AGI is heating up, so Google’s focus here isn’t surprising. OpenAI CEO Sam Altman recently said that the company has cracked how to achieve the tech industry’s long-sought benchmark, and that autonomous AI agents may start to meaningfully join workforces this year.

The new DeepMind team will work alongside existing Google AI projects including its flagship Gemini AI models, Veo video generator, and Genie — Google’s prior world model for simulating playable 3D environments in real-time.