Cloudflare launches privacy -focused WordPress analytics platform internet
Content delivery network provider Cloudflare has announced a new privacy-respecting analytics service, which it has now integrated with the de-facto WordPress hosting platform, WordPress.com.
The new product, dubbed Privacy First Web Analytics, will allow website publishers to collect usage data and get meaningful insights about their visitors without invading their privacy.
“At Cloudflare, our mission is to help build a better Internet, and part of that is to deliver essential web analytics to everyone with a website, without compromising user privacy. For free. We’ve never been interested in tracking users or selling advertising. We don’t want to know what you do on the Internet — it’s not our business,” writes Cloudflare’s Product Manager, Data and Analytics, Jon Levine, as he announced the general availability of the new analytics product.
Privacy
Companies have made a fortune selling targeted privacy-intruding advertising on the Internet. Cloudflare argues that the same model is used by popular analytics platforms, without taking any names. “They track visitor behavior and create buyer profiles to retarget your visitors with ads; in exchange, you get free analytics,” it explains.
Cloudflare’s new analytics service doesn’t use any client-side states like cookies, nor does it track users via their IP address, or user agent string, or other such immutable attributes.
“Rather than count unique IP addresses, which would require storing state about what each visitor does, we can simply count the number of page views that come from a different site. This provides a perfectly usable metric that doesn’t compromise on privacy,” explains Cloudflare.
While anyone can sign up and use the new web analytics service for free by adding an HTML snippet in their web pages, Cloudflare has tied up with Automattic, the company that supports the development of the WordPress open source content management system (CMS), to integrate the tracking code in the WordPress.com dashboard.
Cloudflare has collaborated with Automattic in the past as well, with the Automatic Platform Optimization service to speed up WordPress websites.
Content delivery network provider Cloudflare has announced a new privacy-respecting analytics service, which it has now integrated with the de-facto WordPress hosting platform, WordPress.com. The new product, dubbed Privacy First Web Analytics, will allow website publishers to collect usage data and get meaningful insights about their visitors without invading their…
Recent Posts
- Microsoft’s Surface AI event: news, rumors, and lots of Qualcomm laptops
- The Delta Emulator is changing its logo after Adobe threatened it
- This devious Wi-Fi security flaw could let hackers eavesdrop on your network with ease
- The Tom’s Guide Awards are coming soon – here’s how to submit your products
- New Galaxy Book4 Edge will come in two models sporting 3K displays and a new Qualcomm chipset
Archives
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- December 2011