Category: Verified Experts
3 guiding principles for CEOs who post on Twitter
Lisa W. Liu Contributor Lisa W. Liu is a senior partner at The Mitzel Group, where her practice focuses on business and immigration issues. A CEO’s fiduciary duties to their company and its shareholders do not end when they are off the clock — they must always act in good…
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79% more leads without more traffic: Here’s how we did it
In this case study, we’ll show how we used research-driven CRO (conversion rate optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company. Help TechCrunch find the best growth marketers for startups. Provide a recommendation in this quick survey and we’ll share the…
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Extra Crunch roundup: Unpacking BuzzFeed’s SPAC, curb your meeting enthusiasm, more
Meetings should have a clear purpose, but instead, they’ve become a way to measure status and reinforce what is colloquially referred to as CYA culture. There’s a kernel of truth in every joke, so whenever someone quips, “This meeting could have been an email!” you can bet that some small…
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Dear Sophie: Is it possible to expand our startup in the US?
Sophie Alcorn Contributor Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awards’ “Law Firm of the Year in California for Entrepreneur Immigration Services.” She connects people with the businesses and opportunities that expand their lives. More posts by this contributor Dear…
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Don’t panic: ‘Algorithm updates’ aren’t the end of the world for SEO managers
Eli Schwartz Contributor Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. More posts by this contributor In uncertain times, jump start your SEO How startups can use Amazon’s SEO best practices to dominate new shopping verticals…
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Dear Sophie: When can I finally come to Silicon Valley?
Sophie Alcorn Contributor Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awards’ “Law Firm of the Year in California for Entrepreneur Immigration Services.” She connects people with the businesses and opportunities that expand their lives. More posts by this contributor Dear…
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