Category: Verified Experts
Growth roundup: Investing in community, targeting developers, new marketer recs
“The best thing a startup can do, and I’m seeing it happen more and more, is investing in community early on,” growth marketing expert Max van den Ingh of Unmuted tells us. “When I was leading growth at MisterGreen, we created a community for the first thousand Tesla Model 3…
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Dear Sophie: Should we sponsor international hires for H-1B transfers and green cards?
Sophie Alcorn Contributor Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awards’ “Law Firm of the Year in California for Entrepreneur Immigration Services.” She connects people with the businesses and opportunities that expand their lives. More posts by this contributor Dear…
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The MKT1 interview: Growth marketing in 2021, hiring versus outsourcing, and more
Emily Kramer and Kathleen Estreich are the founders of of MKT1, a strategic marketing firm that does much more than just marketing. As we mentioned the last time we spoke with the company, it offers a plethora of services ranging from marketing consulting and organizing recruiting and mentoring workshops to…
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Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative
“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. “For Airbnb, that may be the number of nights booked;…
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Dear Sophie: Should we look to Canada to retain international talent?
Sophie Alcorn Contributor Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awards’ “Law Firm of the Year in California for Entrepreneur Immigration Services.” She connects people with the businesses and opportunities that expand their lives. More posts by this contributor Dear…
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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more
One might think that a short week due to a U.S. holiday calls for a short weekly recap, but we have plenty to share about growth marketing from our coverage over the week. With the help of your recommendations, this week we were able to interview Peep Laja and Lucy…
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