Category: Marketing
A COVID-19 resilience test for B2B companies
TX Zhuo Contributor TX Zhuo is the managing partner of Fika Ventures, focusing on fintech, enterprise software and marketplace opportunities. More posts by this contributor Discovering that deckhands make great waiters — and why this matters Winning deals as a new venture capital fund Colton Pace Contributor Colton Pace is…
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The best investment every digital brand can make during the COVID-19 pandemic
Steve Tan Contributor Steve Tan is a Singapore-based serial entrepreneur and full-stack digital marketer with over 14 years of hands-on experience who is also the CEO and founder of Super Tan Brothers Pte. Ltd, which operates e-commerce, software, logistics, marketing, educational and investment companies around the globe. Intuitively, stores that…
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DHL acquires stake in Link Commerce developed by MallforAfrica
DHL has acquired a minority stake in Link Commerce, a turn-key e-commerce company that grew out of MallforAfrica.com — a Nigerian digital-retail startup. Link Commerce offers a white-label solution for doing digital-sales in emerging markets. Retailers can plug into the company’s e-commerce platform to create a web-based storefront that manages…
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Use dynamic CTAs to close more B2B leads
Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vetted growth agencies. He also writes at Julian.com. More posts by this contributor Use accelerated retargeting to increase conversions Break-even ads can generate…
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VC’s largest funds make big bets on vertical B2B marketplaces
During the waning days of the first dot-com boom, some of the biggest names in venture capital invested in marketplaces and directories whose sole function was to consolidate information and foster transparency in industries that had remained opaque for decades. The thesis was that thousands of small businesses were making…
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Replacing plastic with plant pulp for sustainable packaging attracts a billionaire backer
In a small suburb of Melbourne, two entrepreneurs are developing a technology that could mean big changes for the packaging industry. Stuart Gordon and Mark Appleford are the co-founders of Varden, a company that has developed a process to take the waste material from sugarcane and convert it into a…
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