Category: Marketing
Coronavirus could push consumers away from influencers and toward streaming TV
Jay Prasad Contributor Jay Prasad is chief strategy officer for LiveRamp TV, a data-connectivity platform leveraged by brands and their partners to deliver exceptional experiences. As the nation struggles with a pandemic and economic uncertainty, fundamental shifts in consumer habits are leading marketers to rethink existing strategies and budgets allocated…
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Traditional sales and marketing strategies won’t see you through this crisis
Caryn Marooney Contributor Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. An advisor to Airtable, in prior roles she oversaw communications for Facebook, Instagram, WhatsApp and Oculus and co-founded The OutCast Agency, which served clients like Salesforce.com and Amazon. David Cahn…
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How Adobe shifted a Las Vegas conference to executives’ living rooms in less than 30 days
‘We actually got a lot of kudos for not trying to fake it and set up green screens with everyone in virtual situations’ Ron Miller 7 hours Adobe was scheduled to hold its annual conference in Las Vegas two weeks ago, but the coronavirus pandemic forced the company to make…
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HubSpot unveils new content management system aimed at marketers
HubSpot, the Boston-based inbound marketing firm, announced today it is launching a standalone content management system designed to make it easy for marketing personnel to add and update content. While content management, in a sense, has been core to HubSpot from the beginning — many companies use their blogging platform,…
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XYZ Reality secures £5M to bring a hologram headset to the construction industry
Augmented reality technology did not, it turns out, light the touch paper on a booming new industry. What we got instead were a few cute applications on smartphones and devices like Microsoft’s HoloLens, which has seen pretty limited success. Where AR has proved that it may have a future is…
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Adtech giant Criteo is being investigated by France’s data watchdog
Adtech giant Criteo is under investigation by the French data protection watchdog, the CNIL, following a complaint filed by privacy rights campaign group Privacy International. “I can confirm that the CNIL has opened up an investigation into Criteo . We are in the trial phase, so we can’t communicate at…
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