Category: EC How To
3 guiding principles for CEOs who post on Twitter
Lisa W. Liu Contributor Lisa W. Liu is a senior partner at The Mitzel Group, where her practice focuses on business and immigration issues. A CEO’s fiduciary duties to their company and its shareholders do not end when they are off the clock — they must always act in good…
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79% more leads without more traffic: Here’s how we did it
In this case study, we’ll show how we used research-driven CRO (conversion rate optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company. Help TechCrunch find the best growth marketers for startups. Provide a recommendation in this quick survey and we’ll share the…
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Don’t send VC a cold deck ever again: Start sending video pitches
Evan Fisher Contributor Founder of Unicorn Capital and Minimal Capital, Evan Fisher‘s pitching and investor strategy has helped startups raise more than $2.5 billion. Let’s play out this scenario. Your deck is ready and you’re just about to start reaching out. What does conventional wisdom say that you should send?…
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A startup’s guide to software delivery
How to lay the groundwork at every stage of growth Rob Zuber 7 hours Rob Zuber Contributor Rob Zuber, CTO of CircleCI, is a 20-year veteran of software startups, a three-time founder and a five-time CTO. One of the biggest factors in the success of a startup is its ability…
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How to launch a successful RPA initiative
Kevin Buckley Contributor With more than 25 years of experience as a technical and business consultant, Kevin Buckley helps organizations improve business efficiencies, reduce business costs and improve business outcomes through software automation. Robotic process automation (RPA) is rapidly moving beyond the early adoption phase across verticals. Automating just basic…
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5 questions startups should consider before making their first marketing hire
Jamie Viggiano Contributor Jamie Viggiano is the chief marketing officer at FUEL Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” This is (by far) the most common question I’ve received since starting as Fuel’s CMO, and for good…
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