Category: EC How To
What we can learn from edtech startups’ expansion efforts in Europe
Rhys Spence Contributor Rhys Spence is head of research at Brighteye Ventures, a European edtech-focused fund, where he works with portfolio companies to help address priorities, with a focus on internationalization. More posts by this contributor The 2021 edtech avalanche has just begun It’s a story common to all sectors…
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4 ways to leverage ROAS to triple lead generation
Xiaoyun TU Contributor Xiaoyun TU is the global director of demand generation at Brightpearl, a leading retail operating system. She is passionate about setting up innovative strategies to grow sales pipelines using data-driven decisions. Businesses that don’t invest in their future may not have a future to look forward to.…
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5 things you need to win your first customer
Bryan Dsouza Contributor Bryan Dsouza leads product marketing at Grammarly, and previously led various product management and product marketing roles across B2C and B2B at Microsoft. A startup is a beautiful thing. It’s the tangible outcome of an idea birthed in a garage or on the back of a napkin.…
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Have ‘The Privacy Talk’ with your business partners
Marc Ellenbogen Contributor As general counsel of Foursquare, Marc Ellenbogen is responsible for guidance regarding litigation risks, corporate initiatives, risk management, equity, employment, regulatory and all other legal and compliance matters. As a parent of teenagers, I’m used to having tough, sometimes even awkward, conversations about topics that are complex…
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Debt versus equity: When do non-traditional funding strategies make sense?
David Friend Contributor David Friend is a serial entrepreneur, six-time founder, and the current co-founder and CEO of cloud storage company, Wasabi Technologies. More posts by this contributor Brand power vs. product power The herd sours on unprofitable unicorns again The U.S. produces more new startups and unicorns each year…
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5 factors that can make or break a startup’s growth journey
Brian Rothenberg Contributor Brian Rothenberg is a partner at Defy, a two-time former founder and growth executive. The “health” of a startup’s growth can be a strong predictor of how large and valuable it can become. Our generation’s most valuable startups have all sustained a high rate of user/revenue growth…
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