Category: Augmented Reality
Filing: Snap paid $124M for Fit Analytics as it gears up for a bigger e-commerce push
Earlier this year we reported on how Snap had acquired Berlin-based Fit Analytics, an AI-based fitting technology startup, as part of a wider push into e-commerce services, specifically to gain technology that can help prospective online shoppers a better sense of how a particular item or size would fit them.…
Read More
Leo AR, user-facing marketplace for 3D objects, raises $3 million seed round
Apple’s introduction of ARKit changed the game for entrepreneurs, not unlike the App Store did on a much, much larger scale back in 2008. One entrepreneur, Dana Loberg, has capitalized on the launch of ARKit with her startup Leo AR. Leo is the result of a few pivots. The company…
Read More
Microsoft gets contract worth up to $22 billion to outfit US Army with 120,000 AR headsets
The killer use case for AR/VR might just be warfare. Today, Microsoft announced that it has received a contract to outfit the United States Army with tens of thousands of augmented reality headsets based on the company’s HoloLens tech. This contract could be worth as much as $21.88 billion over…
Read More
Niantic announces partnership with Nintendo on new augmented reality ‘Pikmin’ title
Nearly five years after the launch of Pokémon Go, Niantic announced Monday that they are partnering with Nintendo to co-develop a new title based on the company’s Pikmin franchise. Niantic says the app is being developed in their Tokyo office and will launch later this year. “The app will include…
Read More
Facebook showcases wrist-worn AR interface concept
Facebook’s hardware strategy often looks pretty opaque from the outside. The company has done fairly well with Oculus sales amid pandemic demand. Even its Echo Show competitor Portal has seen a bump as people have been forced to socially distance. The company’s smartphone partnership with HTC, meanwhile, fell flat eight…
Read More
Microsoft debuts its AR/VR meetings platform Mesh
Today, at a special AR/VR focused event held inside its virtual reality community platform Altspace, Microsoft showcased a new product aiming to provide their AR HoloLens platform and VR Windows Mixed Reality platform with a shared platform for meetings. The app is called Microsoft Mesh and it gives users a…
Read More