Category: Augmented Reality

Facebook debuts its Ray-Ban Stories smart sunglasses

Facebook announced their long-awaited foray into the smart glasses space Thursday morning, launching the Ray-Ban Stories smart glasses in partnership with eyewear giant EssilorLuxottica. The svelte frames are some of the most low-profile yet available to consumers and will allow users to snap photos and videos with the two onboard…

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Korean 3D spatial data tool startup Urbanbase closes $11.1M Series B+ round

Urbanbase, a Seoul-based company that develops a 3D spatial data platform for interior planning and design, announced today it has raised $11.1 million (13 billion won) in a Series B+ round as it scales up. This round of funding was led by Hanwha Hotel & Resort, which is a subsidiary…

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Zuckerberg is turning trillion-dollar Facebook into a ‘metaverse’ company, he tells investors

“I wanted to discuss this now so that you can see the future that we’re working towards and how our major initiative across the company are going to map to that,” Zuckerberg said on the call. “What is the metaverse? It’s a virtual environment where you can be present with…

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Snap had its best quarter in four years

If you’ve started using Snapchat more regularly this year, you’re not alone. At yesterday’s Q2 earnings call, Snap CEO Evan Spiegel announced that the platform grew both revenue and daily active users at the highest rates it has achieved in the last four years. Snapchat now has 293 million daily…

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Can advertising scale in VR?

Michael Boland Contributor More posts by this contributor Mobile and enterprise are the keys to VR/AR scale One of VR’s prospective revenue streams is ad placement. The thought is that its levels of immersion can engender high engagement with various flavors of display ads. Think billboards in a virtual streetscape…

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Lego should snap up this rapid-fire brick-finding iOS app

Lego has worked extremely closely with Apple over the years, experimenting with unreleased iOS tech and demoing it onstage at launch events like WWDC; this has included some pretty heavy tinkering on the augmented reality ARKit platform that they’ve integrated several of their play sets with, adding digital experiences to…

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