Category: Augmented Reality
Swiss startup Creal is building display tech for the next generation of AR/VR headsets
After years of hype, the AR/VR space has certainly grown quieter as of late, but some investors are still coalescing behind a vision that the technologies could one day replace mobile if the technical kinks can be worked out. Creal is a Swiss startup that’s working on some fundamental display…
Read More
Can Apple keep the AR industry alive?
Augmented reality still has Apple’s enthusiasm behind it, but can that keep the whole industry afloat? On Wednesday, Apple debuted a new iPad Pro, the hallmark feature of which was a lidar time-of-flight sensor baked into the camera, which is designed to make augmented reality experiences more realistic and immersive.…
Read More
Desperate to exit, a $10B price tag for Magic Leap is crazy
Augmented reality headset maker Magic Leap has struggled with the laws of physics and failed to get to market. Now it’s seeking an acquirer, but talks with Facebook and medical goods giant Johnson & Johnson led nowhere according to a new report from Bloomberg’s Ed Hammond. After raising over $2…
Read More
All the startups threatened by iOS 14’s new features
Fitness, wallpaper, and lost item-finding startups could have a big new competitor baked into everyone’s iPhones. Leaks of the code from iOS 14 that Apple is expected to reveal in June signal several new features and devices are on the way. Startups could be at risk due to Apple’s ability…
Read More
XYZ Reality secures £5M to bring a hologram headset to the construction industry
Augmented reality technology did not, it turns out, light the touch paper on a booming new industry. What we got instead were a few cute applications on smartphones and devices like Microsoft’s HoloLens, which has seen pretty limited success. Where AR has proved that it may have a future is…
Read More
Twitter CEO’s weak argument why investors shouldn’t fire him
Twitter CEO Jack Dorsey might not spend six months a year in Africa, claims the real product development is under the hood, and gives an excuse for deleting Vine before it could become TikTok. Today he tweeted, via Twitter’s investor relations account, a multi-pronged defense of his leadership and the…
Read More