Category: Advertising Tech
Twitter CEO’s weak argument why investors shouldn’t fire him
Twitter CEO Jack Dorsey might not spend six months a year in Africa, claims the real product development is under the hood, and gives an excuse for deleting Vine before it could become TikTok. Today he tweeted, via Twitter’s investor relations account, a multi-pronged defense of his leadership and the…
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mParticle raises $45M to help marketers unify customer data
mParticle, which helps companies like Spotify, Paypal and Starbucks umanage their customer data, is announcing that it has raised $45 million in Series D funding. Co-founder and CEO Michael Katz told me that the company has benefited from broader shifts — like new privacy regulation and the shift away from…
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Facebook’s latest ‘transparency’ tool doesn’t offer much — so we went digging
Just under a month ago Facebook switched on global availability of a tool which affords users a glimpse into the murky world of tracking that its business relies upon to profile users of the wider web for ad targeting purposes. Facebook is not going boldly into transparent daylight — but…
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Google’s new T&Cs include a Brexit ‘easter egg’ for UK users
Google has buried a major change in legal jurisdiction for its UK users as part of a wider update to its terms and conditions that’s been announced today and which it says is intended to make its conditions of use clearer for all users. It says the update to its…
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Retail optimization startup Teikametrics raises $15M as it expands beyond Amazon and beyond ads
Teikametrics, a startup that helps retailers optimize their online ad spending, has raised $15 million in additional funding. The company launched with the goal of helping Amazon sellers advertise more effectively. More recently, it launched a similar partnership with Walmart. CEO Alasdair McLean-Foreman said that on both platforms, the startup’s Flywheel…
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Facebook asks for a moat of regulations it already meets
It’s suspiciously convenient that Facebook already fulfills most of the regulatory requirements it’s asking governments to lay on the rest of the tech industry. Facebook CEO Mark Zuckerberg is in Brussels lobbying the European Union’s regulators as they form new laws to govern artificial intelligence, content moderation, and more. But…
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