This year’s Black Friday falls on November 26, but the event is no longer just about one day of deals. Instead, you can find incredible discounts and deals throughout November and December if you know where to look.
While it’s still true that Black Friday itself usually has the best deals, retailers are increasingly launching offers earlier to try and undercut and outcompete their rivals. Usually, buyers can generally find the best discounts from the start of Thanksgiving Week, which begins on November 22nd.
This date might be pulled even further forward this year, as retailers look to pick up early sales to mitigate the likelihood of running out of stock on Black Friday itself.
We anticipate that storage deals will be easy to find throughout the entire season – the market is a battlefield, with many products available at slim margins and low prices, and fierce competition means loads of discounts. That’s doubly true now: with people adding storage to consoles and needing more storage for their content-creation work, people are eager to buy, and companies are keen to sell.
The pandemic contributed to these trends, with more people working from home and buying more technology, and we fully expect that to continue in 2021.